The EarthWorks attended the PMEA Awards 2017 last night held at the Sheraton Grand in Park Lane. Hosted by comedian Josh Widdecombe, the awards recognised excellence in improving patient outcomes.
In late December 1516, the English lawyer, social philosopher, author, statesman and noted Renaissance humanist (and future catholic saint), Thomas More, published Utopia.
The term innovation belongs to that congregation of clichés that can be lazily used to evoke a sense of modernity and progression
It has been almost 2 years now since Apple first launched HealthKit for iOS. This can now be viewed as a major shift in the direction of Apple’s devices and software.
Improving people’s health and supporting improved clinical outcomes for patients is predominantly about behavioural change.
There can be no better insight into Pharma’s digital ambition than building a digital agency from scratch with pharmaceutical companies as the core client base.
ResearchKit has finally arrived for iOS devices. Back at the launch of the Apple Watch and the new Macbook Apple also announced a new open source platform for Medical research called ResearchKit.
In simple terms, IoT is connecting the physical world around us to the virtual world of the Internet. By the physical world, we mean home appliances.
The term ‘digital’ in 2015 is a dangerous one. We all live in a complex mixed reality where the confines of digital and non-digital channels are blurred.
At Apple’s much-anticipated Watch launch event in San Francisco yesterday they delivered what was largely a surprise announcement.
For months and months speculation was rife about the Apple Watch (or iWatch as was the expected moniker) and the possible implications and applications for healthcare.
Now that the dust has settled and the fanfare of iOS8 has gone away it seems the perfect opportunity to explore how HealthKit will enable developers to build apps for Pharma.
Today is the start of Apple’s much-anticipated World Wide Developers Conference (WWDC) in San Francisco.